Strategy · Growth · AI

Hi, I'm Ashita.

Recent NYU Stern MBA. I build the systems that take companies from zero to scale, and lead the cross-functional teams that make them work. I take ownership, move fast, and build things that keep running after I hand them off.

NYU Stern MBA '26 Zero to one, twice Cross-functional operator
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Ashita Goel

I build from zero.

Two companies, same story: no infrastructure, no playbook, no team. I built the systems, assembled the people, and made it run. Whether it's scaling a business across 38 countries or building a startup's core infrastructure in 10 weeks, I start where there's nothing and leave behind something that works without me.

I bring product thinking to every function.

B.Tech undergrad. Three AI tools built. I see a customer problem, define the requirements, and build toward a solution. I built an AI-powered outreach tool not because someone wrote a spec, but because I saw a workflow that was broken and figured out how to fix it. That's how I approach every problem: understand the user, define the problem, ship something that works.

I've scaled across 38 countries.

Market entry strategy, partner infrastructure, pricing architecture, distribution networks, all across different regulatory environments and cultures. I know what it takes to go from one market to many. Most companies treat international as "translate the website." Real international growth is a systems problem, and systems are what I build.

Projects

Things I'm building

AI · Outreach · Automation

AI-Powered Outreach Intelligence Tool

AI-powered account qualification and email sequence generator for lean commercial teams. 3-stage gated workflow that qualifies a company before looking for contacts. Built to give small teams enterprise-grade outreach intelligence without enterprise-grade overhead.

Claude API HubSpot Apollo Python Streamlit
View live demo
AI · Finance · Diligence

ETA Deal Screening Copilot

AI-powered sourcing and screening tool for acquisition entrepreneurs. Users define an acquisition thesis, input companies, and the tool screens across 8 weighted dimensions to produce a ranked A/B/C/D shortlist with diligence questions.

Claude API Python Streamlit
Coming soon
Community · AI · EdTech

MBATribe

MBA admissions community scaled from zero to 4,000+ members across 40+ countries. 20+ webinars hosted, 450+ members secured admissions. Now building an AI school-fit guidance tool trained on real applicant outcomes.

Community AI Tool JavaScript
View project
Background

How I got here

I build systems that take companies from zero to scale.

At Ablaze Glass, I spent six years building the company's entire international business from scratch. When I started, there was zero international revenue. I built the market entry strategy, partner infrastructure, and distribution channels, and led a 20-person cross-functional team across sales, logistics, and operations. The result: 38 countries and 260% revenue growth.

Along the way, I owned a first-of-its-kind turnkey project end to end, from the initial pitch through technical scoping, cross-functional coordination, and final delivery. It represented over 10% of annual revenue and powered India's first biofuel flight. That project required me to operate as a general manager, coordinating across engineering, operations, procurement, and the customer.

Last summer, I joined an early-stage AI startup as the first commercial hire. No CRM, no processes, no content. I built all three in 10 weeks: HubSpot infrastructure from scratch, engagement workflows across 500+ prospects that increased conversion by 20%, and a content program that grew engagement 17%.

Before all of this, I'm an engineer. I think in systems, I build fast, and I work across functions. Whether it's a plant floor, a distribution network, or a startup with nothing built yet, I approach every problem the same way: understand the structure, build the infrastructure, and make it repeatable.

I'm looking for a company where I can take ownership of hard problems, build the systems to solve them, and work across functions to make them stick. I do my best work in environments that value international growth experience, domain expertise, and the ability to build from zero.

At a glance

Education NYU Stern MBA '26
Prior Indian Institute of Management · B.Tech (Engineering)
Location New York City
Available Immediately
Geography Open to opportunities
✓ STEM OPT — 36 months of US work authorization
Contact

Let's talk

I'm actively looking for my next role. If you're building something that needs someone who can take it from zero to running, I'd love to hear about it.

ashita.goel@stern.nyu.edu · ashitagoel3012@gmail.com